Subscriber reports for the SMS/MMS channel

    To access subscriber reports, select Reports > SMS/MMS Subscribers from the left-hand navigation. You will see the following view:

    The subscriber report indicates:

    • List size - the total number of subscribers in a list at the end of a period;
    • Growth - the difference between the number of added and deleted users; it can take a negative value;
    • Added - the total number of subscribers added into the database in the analyzed period;
      • UI - subscribers entered into the system manually;
      • Import - subscribers added via import or via automatic tasks;
      • API - subscribers added via the API;
      • Web - subscribers who filled out a web form;
    • Removed - the total number of subscribers who have left the base in the analyzed period;
      • Opt-out - subscribers who click on the ExpertSender Unsubscribe link;
      • User - subscribers removed from the system manually (via the UI);
      • Bounce limit - subscribers who have reached the limit of soft bounces (to set up this value, select Settings > Business Unit > General from the left-hand navigation and enter the required value under Soft bounce limit);
      • Spam - people who clicked on the Spam button in the mail client interface;
      • User unknown - subscribers removed from the database due to a nonexistent email address (hard bounce);
      • Blacklist - subscribers who have clicked on the Spam button in the email client interface and those whom you have added to the blacklist yourself within the ExpertSender platform;
      • API - subscribers removed via the API;
    • Bots - bots that fall into the trap (spam decoy) when filling out a subscription form (see Webforms for more detail);


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