To access subscriber reports, select Reports > SMS/MMS Subscribers from the left-hand navigation. You will see the following view:
The subscriber report indicates:
- List size - the total number of subscribers in a list at the end of a period;
- Growth - the difference between the number of added and deleted users; it can take a negative value;
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Added - the total number of subscribers added into the database in the analyzed period;
- UI - subscribers entered into the system manually;
- Import - subscribers added via import or via automatic tasks;
- API - subscribers added via the API;
- Web - subscribers who filled out a web form;
-
Removed - the total number of subscribers who have left the base in the analyzed period;
- Opt-out - subscribers who click on the ExpertSender Unsubscribe link;
- User - subscribers removed from the system manually (via the UI);
- Bounce limit - subscribers who have reached the limit of soft bounces (to set up this value, select Settings > Business Unit > General from the left-hand navigation and enter the required value under Soft bounce limit);
- Spam - people who clicked on the Spam button in the mail client interface;
- User unknown - subscribers removed from the database due to a nonexistent email address (hard bounce);
- Blacklist - subscribers who have clicked on the Spam button in the email client interface and those whom you have added to the blacklist yourself within the ExpertSender platform;
- API - subscribers removed via the API;
- Bots - bots that fall into the trap (spam decoy) when filling out a subscription form (see Webforms for more detail);