ExpertSender allows you to embed social media links and icons within your messages. Social media reports are a tool which allows you to track your subscribers' interactions with these social media items.
To access social media reports, select Reports > Social Media from the left-hand navigation. The following view will be displayed:
- Clicks - total number of clicks on embedded social media links
- Like - the number of Facebook Likes
- +1 - the number of Google Plus +1 clicks
- Tweet - the number of tweets on Twitter
To access a visualized version of your statistics, click the See charts for social media statistics at the top of the page. For each of the columns indicated in the report, you can see a graph showing the dynamics of this variable over the period of interest.
However, only one variable chosen from the list above can be displayed on the graph:
By default, the time axis is grouped by month, if the reporting period is not shorter than a month. When clicking on a specific value, the chart displays more granular statistics, grouped by days, and with the next click, by hours:
To navigate between the monthly, daily, and hourly view, use the History Back and History Forward buttons in the top-left corner of the chart.