Unsunscription reports let you track how many people have unsubscribed from your newsletter and for what reasons.
To access unsubscription reports, select Reports > Unsubscriptions from the left-hand navigation.
The report displays the following data:
- Sent - the number of messages sent within the specified period
- Delivered - the number of messages which were successfully delivered
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Unsubscriptions - the number of messages in which a subscriber clicked on the unsubscribe link. The other columns in the table classify the reasons for unsubscription:
- Too many emails
- Lost interest
- Never signed up
- Spam
- Custom
- Unknown - The subscriber did not select any specific reason and immediately clicked "Unsubscribe"