{"id":6713,"date":"2024-03-11T03:43:37","date_gmt":"2024-03-11T02:43:37","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/web-push-message-reports\/"},"modified":"2024-04-24T13:01:50","modified_gmt":"2024-04-24T12:01:50","slug":"web-push-message-reports","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/web-push-message-reports\/","title":{"rendered":"Web Push message reports"},"content":{"rendered":"<p>ExpertSender allows you to access detailed statistics on each single Web Push message you have sent from the platform.<\/p>\n<h3 id=\"how-to-access-a-web-push-message-report\">How to access a Web Push message report?<a href=\"#how-to-access-a-web-push-message-report\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>A report on a specific Web Push message can be opened in two ways:<\/p>\n<ol>\n<li>Through the <em>Reports\u00a0<\/em>section:\n<ul>\n<li>Select <strong>Reports\u00a0<\/strong>&gt; <strong>Web Push<\/strong><strong>\u00a0messages<\/strong> from the left-hand navigation. A table with all of the Web Push messages you have sent will be displayed.<\/li>\n<li>Select the tab with the desired type (newsletter or a workflow message) and click on the subject of the chosen Web Push notification.<img decoding=\"async\" class=\"fr-fic fr-dib fr-fil fr-bordered\" style=\"width: truepx;\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559732970592-report_web_push_mess_EN.png\" \/><\/li>\n<\/ul>\n<\/li>\n<li>Through the <em>Web Push<\/em> <em>Messages\u00a0<\/em>interface:\n<ul>\n<li>Select <strong>Web Push Messages<\/strong> &gt; <strong>Newsletters\u00a0<\/strong>from the left-hand navigation.<\/li>\n<li>Select one of the message status tabs (<strong>In progress<\/strong>, <strong>Sent<\/strong>, <strong>Scheduled<\/strong>, <strong>Drafts<\/strong>, <strong>Deleted<\/strong>, <strong>Paused<\/strong>).<\/li>\n<li>Click <strong>Reports\u00a0<\/strong>next to a message you are interested in.<img decoding=\"async\" class=\"fr-fic fr-dib fr-fil fr-bordered\" style=\"width: truepx;\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559733445751-report_web_push_mess_2_EN.png\" \/><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 id=\"detailed-message-reports\">Detailed message reports<a href=\"#detailed-message-reports\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>Afterwards, the following view will be displayed:<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dib fr-fil fr-bordered\" style=\"width: truepx;\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559734353708-report_web_push_mess_detailed_EN.png\" \/><\/p>\n<p>The header always contains the subject of the analyzed message (1). The report contains the following data (2):<\/p>\n<ul>\n<li><strong>Sent<\/strong> &#8211; delivered + bounces<\/li>\n<li><strong>Bounces<\/strong> &#8211; in Web Push, a bounce is each 4XX server response other than 410 (which means unsubscription)<\/li>\n<li><strong>Delivered<\/strong><\/li>\n<li><strong>Opens<\/strong><\/li>\n<li><strong>Unique opens<\/strong><\/li>\n<li><strong>Clicks<\/strong> &#8211; all clicks, including several clicks by one subscriber<\/li>\n<li><strong>Unique clicks<\/strong> &#8211; number of first clicks on any link by any subscriber<\/li>\n<li><strong>Clickers<\/strong> &#8211; number of unique subscribers who clicked on any link in any message<\/li>\n<li><strong>Unsubscriptions<\/strong> &#8211; the number of 410 server responses<\/li>\n<li><strong>Goals<\/strong> &#8211; the number of times the landing page was reached<\/li>\n<li><strong>Goals value<\/strong> &#8211; the values with which the landing page was achieved<\/li>\n<\/ul>\n<div class=\"f-accordion-panel fr-inner\">\n<h2 id=\"opens-vs-unique-opens\">Opens vs. Unique opens<a href=\"#opens-vs-unique-opens\" class=\"not-prose content-heading-link\">#<\/a><\/h2>\n<p>If one subscriber opens the same notification three times, it will appear in the statistics as three <em>opens\u00a0<\/em>and one <em>unique open<\/em>.<\/p>\n<\/div>\n<div class=\"f-accordion-panel fr-inner\">\n<h2 id=\"clicks-vs-unique-clicks-vs-clickers\">Clicks vs. Unique clicks vs. Clickers<a href=\"#clicks-vs-unique-clicks-vs-clickers\" class=\"not-prose content-heading-link\">#<\/a><\/h2>\n<p>If a user clicks five times on each of two given links, ten <em>clicks\u00a0<\/em>will be counted, two <em>unique clicks<\/em> and one <em>clicker<\/em>.<\/p>\n<\/div>\n<div>\n<p>Note that, unlike in an <a title=\"\" href=\"https:\/\/help.expertsender.com\/emp\/web-push-summary-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">Web Push summary report<\/a>, you may click on the value under <strong>Clicks\u00a0<\/strong>(see (3) above) to receive more detailed information on clicks in the message:<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dib fr-bordered fr-fil\" style=\"width: truepx;\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559734792811-report_web_push_mess_links_EN.png\" \/><\/p>\n<\/div>\n","protected":false},"author":5,"featured_media":8992,"parent":0,"menu_order":97,"template":"","format":"standard","emp-category":[135],"class_list":["post-6713","es","type-es","status-publish","format-standard","has-post-thumbnail","hentry","emp-category-reports"],"acf":[],"_links":{"self":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es"}],"about":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/types\/es"}],"author":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":3,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6713\/revisions"}],"predecessor-version":[{"id":10423,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6713\/revisions\/10423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media\/8992"}],"wp:attachment":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media?parent=6713"}],"wp:term":[{"taxonomy":"emp-category","embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/emp-category?post=6713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}