{"id":6717,"date":"2024-03-11T03:43:37","date_gmt":"2024-03-11T02:43:37","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/web-module-reports-retargeting-potential\/"},"modified":"2024-03-19T13:27:05","modified_gmt":"2024-03-19T12:27:05","slug":"web-module-reports-retargeting-potential","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/web-module-reports-retargeting-potential\/","title":{"rendered":"Web Module reports: retargeting potential"},"content":{"rendered":"<p>ExpertSender Web Module allows you to access detailed information and statistics about all interactions with your reachable non-subscribers, i.e. the retargeting potential.<\/p>\n<p><\/p>\n<h3 id=\"how-to-access-retargeting-potential-reports\">How to access retargeting potential reports?<a href=\"#how-to-access-retargeting-potential-reports\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>To access retargeting potential reports, select <strong>Reports&nbsp;<\/strong>&gt; <strong>Retargeting potential<\/strong> from the left-hand navigation.<\/p>\n<p><\/p>\n<h3 id=\"retargeting-potential-reports\">Retargeting potential reports<a href=\"#retargeting-potential-reports\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>You will see a table containing all of the relevant information on the retargeting potential interaction:<\/p>\n<ul>\n<li><strong>Emails sent<\/strong> &#8211; the number of emails which were sent to your reachable non-subscribers<\/li>\n<li><strong>Opens&nbsp;<\/strong>&#8211; the number of email opens generated by your reachable non-subscribers<\/li>\n<li><strong>Clicks<\/strong> &#8211; the number of clicks on the links included in the emails sent to your reachable non-subscribers&nbsp;<\/li>\n<li><strong>Transactions<\/strong> &#8211; the number of transactions completed by your reachable non-subscribers<\/li>\n<li><strong>Potential value<\/strong><\/li>\n<li><strong>Converted value<\/strong><\/li>\n<\/ul>\n<p>Note that it is possible to group the data by date, month, website, event type, campaign, term, and currency.<\/p>\n<p>Below the table, the report content is also available in chart form.<\/p>\n<p style=\"display:none;\">ready_for_review<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":106,"template":"","format":"standard","emp-category":[135],"class_list":["post-6717","es","type-es","status-publish","format-standard","hentry","emp-category-reports"],"acf":[],"_links":{"self":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es"}],"about":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/types\/es"}],"author":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":1,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6717\/revisions"}],"predecessor-version":[{"id":6861,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6717\/revisions\/6861"}],"wp:attachment":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media?parent=6717"}],"wp:term":[{"taxonomy":"emp-category","embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/emp-category?post=6717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}