{"id":6718,"date":"2024-03-11T03:43:37","date_gmt":"2024-03-11T02:43:37","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/cele-konwersji\/"},"modified":"2024-03-19T13:27:06","modified_gmt":"2024-03-19T12:27:06","slug":"cele-konwersji","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/cele-konwersji\/","title":{"rendered":"Cele konwersji"},"content":{"rendered":"

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Cel konwersji\u00a0<\/strong>to akcja, kt\u00f3r\u0105 u\u017cytkownik ma docelowo wykona\u0107 na Twojej stronie – np. dokonanie zakupu lub te\u017c dodanie towar\u00f3w o okre\u015blonej warto\u015bci do koszyka zakupowego.<\/p>\n

Cele definiowane s\u0105 w panelu ExpertSender. By stworzy\u0107 nowy cel, wykonaj nast\u0119puj\u0105ce kroki:<\/span><\/p>\n

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  1. Z menu po lewej stronie wybierz Ustawienia\u00a0<\/strong>> Cele konwersji<\/strong>.<\/li>\n
  2. Zobaczysz swoj\u0105 list\u0119 aktywnych i nieaktywnych cel\u00f3w. Kliknij Stw\u00f3rz nowy cel<\/strong>.<\/li>\n
  3. Wprowad\u017a nazwchanges<\/strong>.<\/li>\n
  4. At this point, ExpertSender will automatically generate a tracking code. One way to begin using this goal is to add this code to the landing page of your site. If your goal does not have any connected value, you may paste the the JavaScript code from the upper window, or choose to insert an Iframe or an image. These devices will only track your subscribers’ visits. In the case where your goal is based upon a specific value, use the JavaScript code offered in the lower box under the JavaScript tab. It’s then possible to include this value in the information sent to ExpertSender.\n

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  5. Alternatively, you may also use an API method<\/a> to mark a conversion goal as fulfilled, instead of adding a script to your website.\n<\/li>\n<\/ol>\n
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    Example#<\/a><\/h3>\n

    A goal code that tracks the subscriber’s shopping cart value on the “Thank you for your purchase” page will track the specific email address of a subscriber who made the purchase after following the link from a newsletter and save the value of their purchase, pass it and store it in ExpertSender.<\/p>\n<\/div>\n<\/div>\n

    Using goals#<\/a><\/h4>\n

    <\/p>\n

    After setting a goal, it may be used in the following ways:<\/p>\n