{"id":6721,"date":"2024-03-11T03:43:45","date_gmt":"2024-03-11T02:43:45","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/split-test-reports\/"},"modified":"2024-03-19T13:27:15","modified_gmt":"2024-03-19T12:27:15","slug":"split-test-reports","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/split-test-reports\/","title":{"rendered":"Split test reports"},"content":{"rendered":"<p>To access a split test report, choose <strong>Reports&nbsp;<\/strong>&gt; <strong>Split Tests<\/strong> from the left-hand navigation.<\/p>\n<p>A table with all current (<strong>In progress<\/strong>) and <strong>Finished&nbsp;<\/strong>split tests will appear:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559654702000-report_split_test_main_EN.png\" style=\"width: truepx;\" class=\"fr-fic fr-dib fr-fil fr-bordered\"><\/p>\n<p>The view offers basic information and statistics on the test, like the number of sent messages, opens, clicks and the time at which the test started and finished. To access more detailed information about the test, including statistics on specific split test variants, click on the subject of the desired message. The following view will appear:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559655657975-report_split_test_details_EN.png\" style=\"width: truepx;\" class=\"fr-fic fr-dib fr-fil fr-bordered\"><\/p>\n<p>The header always contains the subject of the analyzed split test message (1). The report contains the following data (2), divided between all test variants and the winner variant:<\/p>\n<ul>\n<li><strong>Sent<\/strong> &#8211; delivered + bounces<\/li>\n<li><strong>Bounces<\/strong><\/li>\n<li><strong>Delivered<\/strong><\/li>\n<li><strong>Opens<\/strong><\/li>\n<li><strong>Unique opens<\/strong><\/li>\n<li><strong>Clicks<\/strong> &#8211; all clicks, including several clicks by one subscriber<\/li>\n<li><strong>Unique clicks<\/strong> &#8211; number of first clicks on any link by any subscriber<\/li>\n<li><strong>Clickers<\/strong> &#8211; number of unique subscribers who clicked on any link in any message<\/li>\n<li><strong>Complaints<\/strong> &#8211; clicks on the <em>Spam&nbsp;<\/em>button<\/li>\n<li><strong>Unsubscriptions<\/strong><\/li>\n<li><strong>Goals<\/strong> &#8211; the number of times the landing page was reached<\/li>\n<li><strong>Goals value<\/strong> &#8211; the values with which the landing page was achieved<\/li>\n<\/ul>\n<p><\/p>\n<div class=\"f-accordion-panel fr-inner\">\n<h2 id=\"opens-vs-unique-opens\">Opens vs. Unique opens<a href=\"#opens-vs-unique-opens\" class=\"not-prose content-heading-link\">#<\/a><\/h2>\n<p>If one subscriber opens the same email three times, it will appear in the statistics as three <em>opens&nbsp;<\/em>and one <em>unique open<\/em>.<\/p>\n<\/div>\n<div class=\"f-accordion-panel fr-inner\">\n<h2 id=\"clicks-vs-unique-clicks-vs-clickers\">Clicks vs. Unique clicks vs. Clickers<a href=\"#clicks-vs-unique-clicks-vs-clickers\" class=\"not-prose content-heading-link\">#<\/a><\/h2>\n<p>If a user clicks five times on each of two given links, ten <em>clicks&nbsp;<\/em>will be counted, two <em>unique clicks<\/em> and one <em>clicker<\/em>.<\/p>\n<\/div>\n<p><\/p>\n<p>Note that, unlike in an <a href=\"358359-email-summary-reports\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">Email summary report<\/a>, you may click on the value under <strong>Clicks&nbsp;<\/strong>(see (3) above) to receive more detailed information on clicks in the message:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559656113975-split_test_details_EN.png\" style=\"width: truepx;\" class=\"fr-fic fr-dib fr-fil fr-bordered\"><\/p>\n<p><\/p>\n<div class=\"f-accordion-panel fr-inner\">\n<h2 id=\"statistical-significance-of-the-split-test-results\">Statistical significance of the split test results<a href=\"#statistical-significance-of-the-split-test-results\" class=\"not-prose content-heading-link\">#<\/a><\/h2>\n<p><span style=\"background-color: transparent;\">After you scroll down, you will see a section entitled&nbsp;<\/span><strong style=\"background-color: transparent;\">Statistical significance result<\/strong><span style=\"background-color: transparent;\">:<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559656744608-1559656744608.jpeg\" class=\"fr-fic fr-dii fr-fil fr-bordered\"><\/p>\n<p>The section displays confidence intervals, i.e. values which are used to visualize the level of certainty that a test group score is statistically significant. It provides a range of values which is likely to contain the right score for each group. If the interval of the winning version does not overlap with another interval, then the split test result can be treated as certain.<\/p>\n<p>In the following case the winning version is not certain, since the two bars overlap:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559656325075-split_test_significance_2_EN.png\" style=\"width: truepx;\" class=\"fr-fic fr-dib fr-fil fr-bordered\"><\/p>\n<p>It means that the test groups should be larger during the next split test.<\/p>\n<\/div>\n<p><\/p>\n<p>It is also possible to view an even more detailed report on a split test. For this purpose, click the <strong>See detailed report<\/strong> button at the top of the page:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1549372909266-report_split_test_button_EN.png\" class=\"fr-fic fr-dib fr-fil fr-bordered\"><\/p>\n<p>The window in the detailed report contains the same columns as the previous view, but it also possible to analyze data by filtering and grouping them by variables like date, list, domain family, etc. (for more details on the available options, consult the <a href=\"359743-reports-introduction\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">Reports &#8211; Introduction<\/a> article). Furthermore, you may view statistics charts for each message, details on the email clients in which the message was opened and click maps (for an in-depth description of these tools, see <a href=\"359751-email-message-reports\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">Email message reports<\/a>).<\/p>\n<p style=\"display:none;\">ready_for_review<\/p>\n","protected":false},"author":5,"featured_media":9016,"parent":0,"menu_order":113,"template":"","format":"standard","emp-category":[135],"class_list":["post-6721","es","type-es","status-publish","format-standard","has-post-thumbnail","hentry","emp-category-reports"],"acf":[],"_links":{"self":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es"}],"about":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/types\/es"}],"author":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":2,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6721\/revisions"}],"predecessor-version":[{"id":9022,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6721\/revisions\/9022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media\/9016"}],"wp:attachment":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media?parent=6721"}],"wp:term":[{"taxonomy":"emp-category","embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/emp-category?post=6721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}