{"id":6732,"date":"2024-03-11T03:43:45","date_gmt":"2024-03-11T02:43:45","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/add-unsubscribe-link-and-preference-center-link-to-your-email\/"},"modified":"2024-03-19T13:27:44","modified_gmt":"2024-03-19T12:27:44","slug":"add-unsubscribe-link-and-preference-center-link-to-your-email","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/add-unsubscribe-link-and-preference-center-link-to-your-email\/","title":{"rendered":"Add unsubscribe link and preference center link to your email"},"content":{"rendered":"<p>By adding an unsubscribe link and preference center link to your email, you allow subscribers to manage their subscription and personal details independently.<\/p>\n<p>These links are typically placed in the email footer and direct users to specific landing pages: the unsubscribe page or preference center page.<\/p>\n<p>\u00a0<\/p>\n<h2 id=\"how-to-add-an-unsubscribe-link-0\" data-toc=\"true\">How to add an unsubscribe link?<\/h2>\n<ol>\n<li>Open the Drag&amp;Drop editor. \u00a0<\/li>\n<li>Go to <strong>Content menu &gt; Blocks. \u00a0<\/strong>\n<\/li>\n<li>Drag and drop a <strong>Text<\/strong> block onto the working space, e.g., in the <a href=\"https:\/\/expertsender.helpjuice.com\/50103-email-messages\/create-email-header-and-footer-using-modules?from_search=121058808\" target=\"_blank\" rel=\"noopener\"><strong><u>footer<\/u><\/strong><\/a> area.\u00a0<\/li>\n<li>In the Text block, type the phrase you want to link to the unsubscribe page.<\/li>\n<li>Highlight the text, then click the<strong> link icon<\/strong> from the <strong>text edit toolbar<\/strong> above the working space. The text will visually transform into a link. \u00a0<\/li>\n<li>In the <strong>edit menu on the left<\/strong>, go to the <strong>Link<\/strong> section and expand the dropdown menu.<\/li>\n<li>Look for the <strong>System links<\/strong> section and choose <strong>link_unsubscribe<\/strong> or <strong>link_unsubscribe_multiple_lists<\/strong> if you want subscribers to opt out from multiple lists.<\/li>\n<li>Optionally, adjust the link appearance to your email design by changing link color or alignment. <img decoding=\"async\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1687439377843-01adding-unsubscribe-link.gif\">\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p>Your unsubscribe link is ready! \u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 id=\"how-to-add-a-preference-center-link-1\" data-toc=\"true\">How to add a preference center link?<\/h2>\n<ol>\n<li>Open the Drag&amp;Drop editor. \u00a0<\/li>\n<li>Go to <strong>Content menu &gt; Blocks.<\/strong> \u00a0<\/li>\n<li>Drag and drop a <strong>Text<\/strong> block onto the working space, preferably in the <a href=\"https:\/\/expertsender.helpjuice.com\/50103-email-messages\/create-email-header-and-footer-using-modules?from_search=121058808\" target=\"_blank\" rel=\"noopener\"><strong><u>footer<\/u><\/strong><\/a> area.\u00a0<\/li>\n<li>In the Text block, type the phrase you want to link to the preference center page.<\/li>\n<li>Highlight the text, then choose the <strong>link icon<\/strong> from the text edit toolbar above the working space. The text will visually transform into a link. \u00a0<\/li>\n<li>In the <strong>edit menu on the left<\/strong>, go to the<strong> Link <\/strong>section and expand the dropdown menu.<\/li>\n<li>Find the <strong>System links<\/strong> section and choose <strong>link_preferencecenter<\/strong>.<\/li>\n<li>Optionally, adjust the link appearance to your email design by changing link color or alignment. <img decoding=\"async\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1687439530290-02adding-preference-center-link.gif\">\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h2 id=\"add-a-link-as-a-button-2\" data-toc=\"true\">Add a link as a button<\/h2>\n<ol>\n<li>If you prefer providing such links as a button, follow these steps:<\/li>\n<li>Open the Drag&amp;Drop editor. \u00a0<\/li>\n<li>Go to <strong>Content menu &gt; Blocks.<\/strong> \u00a0<\/li>\n<li>Drag and drop a <strong>Button<\/strong> block onto the working space and click it.<\/li>\n<li>In the <strong>edit menu on the left<\/strong>, go to the <strong>Link<\/strong> section and expand the dropdown menu.<\/li>\n<li>Find the <strong>System links<\/strong> section and choose the link you want to assignto the button.<\/li>\n<li>Optionally, adjust the button appearance to your email design. <img decoding=\"async\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1687439686208-03adding-link-button.gif\">\n<\/li>\n<\/ol>\n","protected":false},"author":5,"featured_media":9052,"parent":0,"menu_order":166,"template":"","format":"standard","emp-category":[125],"class_list":["post-6732","es","type-es","status-publish","format-standard","has-post-thumbnail","hentry","emp-category-email-messages"],"acf":[],"_links":{"self":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es"}],"about":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/types\/es"}],"author":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":2,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6732\/revisions"}],"predecessor-version":[{"id":9055,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6732\/revisions\/9055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media\/9052"}],"wp:attachment":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media?parent=6732"}],"wp:term":[{"taxonomy":"emp-category","embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/emp-category?post=6732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}