{"id":6741,"date":"2024-03-11T03:43:55","date_gmt":"2024-03-11T02:43:55","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/personalization-tags\/"},"modified":"2024-03-19T13:28:45","modified_gmt":"2024-03-19T12:28:45","slug":"personalization-tags","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/personalization-tags\/","title":{"rendered":"Personalization tags"},"content":{"rendered":"<p><main><\/p>\n<div itemprop=\"articleBody\">\n<p>Personalization tags allow you to include fully personalized content in your messages. You may use the following data in this way:<\/p>\n<ul>\n<li>data specified in system fields (first name, surname, email, domain family, etc.)<\/li>\n<li>data specified in <a href=\"345253-custom-fields\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">custom fields<\/a> (gender, patronymic, name of personal manager and any other data that you store)<\/li>\n<li>subscription details (date, time, IP address)<\/li>\n<li>geographical location (determined by IP address)<\/li>\n<li>system links (subscription manager, unsubscribe link, link to view the web version of the message, confirmation link)<\/li>\n<li>date of message delivery<\/li>\n<li>information about the list of subscribers<\/li>\n<li>\n<a href=\"345252-segmentation\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">segment\u00a0<\/a>information<\/li>\n<li>information about the current message<\/li>\n<li>information about the sender<\/li>\n<\/ul>\n<p>Including personalized information resonates with your customers and lets you establish a more intimate connection with them. Furthermore, it leads to more engagement from your subscribers.<\/p>\n<p>Personalization tags have multiple uses, and which tags are available\u00a0<\/p>\n<p>The following list contains all personalization tags available on the platform. However, please note that not all of them will be useful in all contexts. For instance, *[message_id]* is useless in the <a href=\"workflow-events#wf_code\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\"><strong>Execute code<\/strong><\/a> workflow event.<\/p>\n<p><\/p>\n<p><strong>System Fields<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th style=\"width: 26.0635%;\">Tag<\/th>\n<th style=\"width: 44.9696%;\">Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_id]*<\/td>\n<td style=\"width: 44.9696%;\">Subscriber id<\/td>\n<td>1828<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_email]*<\/td>\n<td style=\"width: 44.9696%;\">Subscriber email address<\/td>\n<td>user@example.com<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_email_md5]*<\/td>\n<td style=\"width: 44.9696%;\">Subscriber email MD5 hash<\/td>\n<td>b58996c504c5638798eb6b511e6f49af<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_domainfamily]*<\/td>\n<td style=\"width: 44.9696%;\">Subscriber&#8217;s email domain family<\/td>\n<td>Gmail, Yahoo, Outlook.com, AOL&#8230;<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_firstname]*<\/td>\n<td style=\"width: 44.9696%;\">Subscriber name (as it appears in the field)<\/td>\n<td>John<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_firstname_capitalized]*<\/td>\n<td style=\"width: 44.9696%;\">The first name of the subscriber in the standard form (with the first letter capitalized)<\/td>\n<td>Helen (even if the value of the field is HELEN)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_lastname]*<\/td>\n<td style=\"width: 44.9696%;\">Subscriber&#8217;s last name (as it appears in the field)<\/td>\n<td>Smith<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_lastname_capitalized]*<\/td>\n<td style=\"width: 44.9696%;\">The last name of the subscriber in the standard form (with the first letter capitalized)<\/td>\n<td>Jones (even if the value of the field is JONES)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_name]*<\/td>\n<td style=\"width: 44.9696%;\">Subscriber&#8217;s first and last name<br \/>(the tag combines *[subscriber_firstname]* and *[subscriber_lastname]*)<\/td>\n<td>John Smith<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_vendor]*<\/td>\n<td style=\"width: 44.9696%;\">The source of subscriber data<\/td>\n<td>landing_1<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_trackingcode]*<\/td>\n<td style=\"width: 44.9696%;\">Tracking code<\/td>\n<td>popup_form_1<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_last_activity]*<\/td>\n<td style=\"width: 44.9696%;\">The date and time when the subscriber was last active<\/td>\n<td>07\/20\/2018 2:20:58 PM<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 26.0635%;\">*[subscriber_last_message]*<\/td>\n<td style=\"width: 44.9696%;\">The date and time of the last message sent to the subscriber<\/td>\n<td>07\/14\/2018 6:00:10 PM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div itemprop=\"articleBody\"><\/div>\n<div itemprop=\"articleBody\">\n<strong>Custom fields<\/strong><\/p>\n<p>Tags for <a href=\"345253-custom-fields\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">custom fields<\/a> are created as follows: *[subscriber_attribute_name]*, where <em>name\u00a0<\/em>is the name of the custom field.<\/p>\n<\/div>\n<div itemprop=\"articleBody\"><\/div>\n<div itemprop=\"articleBody\">\n<strong>Subscription Details<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Tag<\/th>\n<th>Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>*[subscriber_signup_ip]*<\/td>\n<td>Subscriber IP at the time of subscription<\/td>\n<td>192.168.23.123<\/td>\n<\/tr>\n<tr>\n<td>*[subscriber_signup_date]*<\/td>\n<td>Subscription Date<\/td>\n<td>12\/07\/2015<\/td>\n<\/tr>\n<tr>\n<td>*[subscriber_signup_time]*<\/td>\n<td>Subscription Time<\/td>\n<td>12:44:56<\/td>\n<\/tr>\n<tr>\n<td>*[subscriber_signup_datetime]*<\/td>\n<td>Subscription Date and Time<\/td>\n<td>12\/07\/2015 12:44:56 PM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div itemprop=\"articleBody\"><\/div>\n<div itemprop=\"articleBody\">\n<strong>Geographical location (based on IP address)<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Tag<\/th>\n<th>Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>*[subscriber_geocountry]*<\/td>\n<td>Subscriber&#8217;s country<\/td>\n<td>Germany<\/td>\n<\/tr>\n<tr>\n<td>*[subscriber_geostate]*<\/td>\n<td>Subscriber&#8217;s state\/region<\/td>\n<td>Bavaria<\/td>\n<\/tr>\n<tr>\n<td>*[subscriber_geocity]*<\/td>\n<td>Subscriber&#8217;s city<\/td>\n<td>Munich<\/td>\n<\/tr>\n<tr>\n<td>*[subscriber_geozipcode]*<\/td>\n<td>Subscriber&#8217;s ZIP Code<\/td>\n<td>81234<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div itemprop=\"articleBody\"><\/div>\n<div itemprop=\"articleBody\">\n<strong>System links<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th style=\"width: 27.9541%;\">Tag<\/th>\n<th style=\"width: 58.9466%;\">Description<\/th>\n<th style=\"width: 13.0993%;\">Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 27.9541%;\">*[link_preferencecenter]*<\/td>\n<td style=\"width: 58.9466%;\">\n<a href=\"353810-what-should-i-include-in-a-message#preference\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">Preference center<\/a> link<\/td>\n<td style=\"width: 13.0993%;\">https:\/\/clics&#8230;<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 27.9541%;\">*[link_unsubscribe]*<\/td>\n<td style=\"width: 58.9466%;\"><a href=\"353810-what-should-i-include-in-a-message#unsubscribe\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">Unsubscribe link<\/a><\/td>\n<td style=\"width: 13.0993%;\">https:\/\/clics&#8230;<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 27.9541%;\">*[link_unsubscribe_multiple_lists_x_yy_zzz]*<\/td>\n<td style=\"width: 58.9466%;\">\n<a href=\"353810-what-should-i-include-in-a-message#unsubscribe\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">Unsubscribe link<\/a> for several lists (x, yy, zzz &#8211; ID sheets of subscribers. You can specify any number of IDs, separated by an underscore &#8211; &#8220;_&#8221;)<\/td>\n<td style=\"width: 13.0993%;\">https:\/\/clics&#8230;<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 27.9541%;\">*[link_viewinbrowser]*<\/td>\n<td style=\"width: 58.9466%;\">Link to the web version of the message<\/td>\n<td style=\"width: 13.0993%;\">https:\/\/clics&#8230;<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 27.9541%;\">*[link_confirm]*<\/td>\n<td style=\"width: 58.9466%;\">Subscription confirmation link (only for <a href=\"345584-confirmation-emails\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">confirmation emails<\/a>)<\/td>\n<td style=\"width: 13.0993%;\">https:\/\/clics&#8230;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div itemprop=\"articleBody\"><\/div>\n<div itemprop=\"articleBody\">\n<strong>Delivery date<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Tag<\/th>\n<th>Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>*[message_day]*<\/td>\n<td>The day of the month on which the message was sent (number)<\/td>\n<td>28<\/td>\n<\/tr>\n<tr>\n<td>*[message_dayofweek]*<\/td>\n<td>The day of the week on which the message was sent<\/td>\n<td>Thursday<\/td>\n<\/tr>\n<tr>\n<td>*[message_shortdate]*<\/td>\n<td>Short date when the message was sent<\/td>\n<td>09.28.2015<\/td>\n<\/tr>\n<tr>\n<td>*[message_longdate]*<\/td>\n<td>Full date when the message was sent<\/td>\n<td>September 28, 2015<\/td>\n<\/tr>\n<tr>\n<td>*[message_month]*<\/td>\n<td>The month in which the message was sent<\/td>\n<td>November<\/td>\n<\/tr>\n<tr>\n<td>*[message_monthnumber]*<\/td>\n<td>The month in which the message was sent (number)<\/td>\n<td>eleven<\/td>\n<\/tr>\n<tr>\n<td>*[message_year]*<\/td>\n<td>The year in which the message was sent<\/td>\n<td>2015<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div itemprop=\"articleBody\"><\/div>\n<div itemprop=\"articleBody\">\n<strong>Information about the list of subscribers<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Tag<\/th>\n<th>Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>*[list_name]*<\/td>\n<td>The name of the list<\/td>\n<td>subscribers_daily<\/td>\n<\/tr>\n<tr>\n<td>*[list_friendly_name]*<\/td>\n<td>The friendly name of the list<\/td>\n<td>Daily Digest<\/td>\n<\/tr>\n<tr>\n<td>*[list_id]*<\/td>\n<td>List ID<\/td>\n<td>72<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div itemprop=\"articleBody\"><\/div>\n<div itemprop=\"articleBody\">\n<strong>Segment Information<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Tag<\/th>\n<th>Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>*[segment_name]*<\/td>\n<td>\n<a href=\"345252-segmentation\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">Segment\u00a0<\/a>name<\/td>\n<td>subscribers_france_female<\/td>\n<\/tr>\n<tr>\n<td>*[segment_id]*<\/td>\n<td>\n<a href=\"345252-segmentation\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">Segment\u00a0<\/a>ID<\/td>\n<td>123<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div itemprop=\"articleBody\"><\/div>\n<div itemprop=\"articleBody\">\n<strong>Message Information<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Tag<\/th>\n<th>Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>*[message_id]*<\/td>\n<td>ID of the message<\/td>\n<td>123<\/td>\n<\/tr>\n<tr>\n<td>*[message_guid]*<\/td>\n<td>\n<a href=\"https:\/\/en.wikipedia.org\/wiki\/Universally_unique_identifier\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">GUID<\/a> of the message<\/td>\n<td>6F9619FF-8B86-D011-B42D-00CF4FC964FF<\/td>\n<\/tr>\n<tr>\n<td>*[message_subject]*<\/td>\n<td>Subject of the message<\/td>\n<td>New promotion only until the end of the week!<\/td>\n<\/tr>\n<tr>\n<td>*[message_version_id]*<\/td>\n<td>ID version of the message (for a split test)<\/td>\n<td>6263<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div itemprop=\"articleBody\"><\/div>\n<div itemprop=\"articleBody\">\n<strong>Sender Information<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th>Tag<\/th>\n<th>Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>*[sender_fromemail]*<\/td>\n<td>Sender email address (from the <em>From\u00a0<\/em>field)<\/td>\n<td>sender@domain.com<\/td>\n<\/tr>\n<tr>\n<td>*[sender_fromname]*<\/td>\n<td>Sender name<\/td>\n<td>Henry Jones<\/td>\n<\/tr>\n<tr>\n<td>*[sender_replytoemail]*<\/td>\n<td>Email address for replies<\/td>\n<td>replyto@domain.com<\/td>\n<\/tr>\n<tr>\n<td>*[sender_replytoname]*<\/td>\n<td>Name for replies<\/td>\n<td>Harry Black<\/td>\n<\/tr>\n<tr>\n<td>*[sender_id]*<\/td>\n<td>Sender account id<\/td>\n<td>1028<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div itemprop=\"articleBody\"><\/div>\n<div itemprop=\"articleBody\">\n<strong>The physical address of the sender (depends on the\u00a0<\/strong><a href=\"345256-settings\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\"><strong>business unit settings<\/strong><\/a><strong>\u00a0or the\u00a0<\/strong><a href=\"345251-managing-lists\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\"><strong>settings of the subscriber list<\/strong><\/a><strong>)<\/strong><\/p>\n<table>\n<thead>\n<tr>\n<th style=\"width: 29.5746%;\">Tag<\/th>\n<th style=\"width: 32.343%;\">Description<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 29.5746%;\">*[customer_city]*<\/td>\n<td style=\"width: 32.343%;\">Sender&#8217;s city<\/td>\n<td>Munich<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.5746%;\">*[customer_company]*<\/td>\n<td style=\"width: 32.343%;\">Sender&#8217;s company<\/td>\n<td>ExpertSender<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.5746%;\">*[customer_country]*<\/td>\n<td style=\"width: 32.343%;\">Sender&#8217;s country<\/td>\n<td>Germany<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.5746%;\">*[customer_state]*<\/td>\n<td style=\"width: 32.343%;\">Sender&#8217;s state\/region<\/td>\n<td>Bavaria<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.5746%;\">*[customer_street]*<\/td>\n<td style=\"width: 32.343%;\">Sender&#8217;s street<\/td>\n<td>1600 Pennsylvania Avenue\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.5746%;\">*[customer_street2]*<\/td>\n<td style=\"width: 32.343%;\">Extra location<\/td>\n<td>BC &#8220;Pyramid&#8221; 3rd floor, of.\u00a0324<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.5746%;\">*[customer_zip]*<\/td>\n<td style=\"width: 32.343%;\">Sender index or ZIP<\/td>\n<td>125167<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><\/main><\/p>\n<p style=\"display:none;\">ready_for_proofreading<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":168,"template":"","format":"standard","emp-category":[128],"class_list":["post-6741","es","type-es","status-publish","format-standard","hentry","emp-category-subscribers-and-lists"],"acf":[],"_links":{"self":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es"}],"about":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/types\/es"}],"author":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":1,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6741\/revisions"}],"predecessor-version":[{"id":6851,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6741\/revisions\/6851"}],"wp:attachment":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media?parent=6741"}],"wp:term":[{"taxonomy":"emp-category","embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/emp-category?post=6741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}