{"id":6751,"date":"2024-03-11T03:43:55","date_gmt":"2024-03-11T02:43:55","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/autoresponders\/"},"modified":"2024-03-19T13:29:25","modified_gmt":"2024-03-19T12:29:25","slug":"autoresponders","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/autoresponders\/","title":{"rendered":"Autoresponders"},"content":{"rendered":"

Autoresponders are messages the sending time of which is dependent on the date of subscription. Autoresponders are designed to familiarize your customers with the brand and your messaging in order to start forming brand loyalty.<\/p>\n

With the help of autoresponders, you can easily create a chain of welcome messages. For example, the first message will be sent immediately upon subscription, the second after two days, and the third after a week. In the settings of the autoresponder you can specify the intervals at which the messages will be sent.<\/p>\n

<\/p>\n

To create a new autoresponder message, follow these steps:<\/p>\n

<\/p>\n

Preparation#<\/a><\/h4>\n
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  1. From the left-hand navigation, select Email Messages<\/strong> > Autoresponders<\/strong>.<\/li>\n
  2. Click Create autoresponder<\/strong>.<\/li>\n
  3. There are two types of editors in which you can compose your message, the Regular Editor<\/strong> and the Drag & Drop Editor<\/strong>. Select the one you prefer.
    <\/a><\/li>\n
  4. Fill in the From name<\/strong> field with the name which you want to appear in your subscriber's From<\/em> column. In the From email<\/strong> column enter the email address from which you intend to send your message. You may also add another name and another email address for your subscribers' reply emails – in this case, fill in the Reply-To name<\/strong> and Reply-To email<\/strong>fields.\n
    \n

    What sender name should you choose?#<\/a><\/h2>\n

    The sender name entered in the From name<\/strong> field is typically the name of your company. We recommend using the same name and address in all your emails, as consistency helps with brand recognition. Furthermore, email messages from known addresses are more likely to be placed in the inbox folder, and any pictures included in them are more likely to be displayed.<\/p>\n<\/div>\n<\/li>\n

  5. Enter the Subject <\/strong>of your message.<\/li>\n
  6. Optionally, you may add a Preheader<\/strong> – a short description which follows the subject on the list of messages in the inbox. Preheaders are an effective tool for drawing your subscriber's attention to your email and improving open rates.
    <\/li>\n
  7. Please note that you can also use a personalization tag<\/a> in any of these fields. To insert a personalization tag, click on the  icon next to the relevant field and select the appropriate item.<\/li>\n<\/ol>\n

    <\/p>\n

    Composing your message#<\/a><\/h4>\n
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    Drag & Drop<\/em> Editor<\/em>#<\/a><\/h2>\n
      \n
    1. If you choose the Drag & Drop Editor<\/em>, you may compose your message by selecting the desired elements from a visual pane, dragging them into your working area and dropping them there.\n<\/li>\n
    2. First, in the tab Defaults <\/strong>you may choose a background for your message and specify styles for elements such as the main text or headings.
      <\/li>\n
    3. Next, choose the desired element from the bar on the top. For example, you may choose to start your message with a title heading. Select H1\/title from the bar on the top and drag it with your left button into the working area.
      <\/li>\n
    4. At any time you may double click the inserted element to edit it. The Content <\/strong>tab on the right contains detailed information on the usage of each element – just click the How to use<\/strong> section.<\/li>\n
    5. The Content <\/strong>tab also allows you to select the appropriate settings for each element.
      <\/li>\n
    6. Remember that you can undo <\/em>and redo <\/em>each action using the buttons on top of the working area. You may also duplicate or delete any of your inserted elements.<\/li>\n
    7. After your message is ready, click Save<\/strong>.<\/li>\n<\/ol>\n<\/div>\n
      \n

      Regular Editor<\/em>#<\/a><\/h2>\n
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      1. It's time to compose your message. If you already have the content of your email, you may upload it from your computer or URL. You may also reuse any older messages, introducing modifications if necessary.<\/li>\n
      2. The default option is to compose your message in HTML. \n