{"id":6757,"date":"2024-03-11T03:43:55","date_gmt":"2024-03-11T02:43:55","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/sms-mms-summary-reports\/"},"modified":"2024-03-19T13:29:42","modified_gmt":"2024-03-19T12:29:42","slug":"sms-mms-summary-reports","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/sms-mms-summary-reports\/","title":{"rendered":"SMS\/MMS summary reports"},"content":{"rendered":"<p>ExpertSender allows you to access detailed information and statistics about all SMS\/MMS messages sent from your account.<\/p>\n<p><\/p>\n<h3 id=\"how-to-access-sms-mms-summary-reports\">How to access SMS\/MMS summary reports?<a href=\"#how-to-access-sms-mms-summary-reports\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>To access email summary reports, select <strong>Reports&nbsp;<\/strong>&gt; <strong>SMS\/MMS Summary<\/strong> from the left-hand navigation.<\/p>\n<p><\/p>\n<h3 id=\"sms-mms-summary-reports\">SMS\/MMS summary reports<a href=\"#sms-mms-summary-reports\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>Afterwards, the following view will be displayed:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559652411576-report_sms_summary_EN.png\" style=\"width: truepx;\" class=\"fr-fic fr-dib fr-fil fr-bordered\"><\/p>\n<p><\/p>\n<p>The report contains the following data:<\/p>\n<ul>\n<li><strong>Sent<\/strong> &#8211; delivered + bounces<\/li>\n<li><strong>Parts sent<\/strong> &#8211; SMS messages longer than 160 characters are, in fact, sent as concatenated simple messages and are later reassembled by the recipient&#39;s cell phone. This column contains the overall number of message parts calculated on the basis of all sent SMS messages.<\/li>\n<li><strong>Bounces<\/strong><\/li>\n<li><strong>Delivered<\/strong><\/li>\n<li><strong>Clicks<\/strong> &#8211; all clicks, including several clicks by one subscriber<\/li>\n<li><strong>Clickers<\/strong> &#8211; number of unique subscribers who clicked on any link in any message<\/li>\n<li><strong>Unsubscriptions<\/strong><\/li>\n<li><strong>Goals<\/strong> &#8211; the number of times <a href=\"349071-conversion-goals\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">the landing page<\/a> was reached<\/li>\n<li><strong>Goals value<\/strong> &#8211; the values with which <a href=\"349071-conversion-goals\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"\">the landing page<\/a> was achieved<\/li>\n<\/ul>\n<div class=\"f-accordion-panel fr-inner\">\n<h2 id=\"clicks-vs-clickers\">Clicks vs. Clickers<a href=\"#clicks-vs-clickers\" class=\"not-prose content-heading-link\">#<\/a><\/h2>\n<p>&nbsp;If a user clicks five times on each of two given links, ten <em>clicks&nbsp;<\/em>will be counted and one <em>clicker<\/em>.<\/p>\n<\/div>\n<p style=\"display:none;\">ready_for_review<\/p>\n","protected":false},"author":5,"featured_media":9219,"parent":0,"menu_order":141,"template":"","format":"standard","emp-category":[135],"class_list":["post-6757","es","type-es","status-publish","format-standard","has-post-thumbnail","hentry","emp-category-reports"],"acf":[],"_links":{"self":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es"}],"about":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/types\/es"}],"author":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":2,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6757\/revisions"}],"predecessor-version":[{"id":9220,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6757\/revisions\/9220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media\/9219"}],"wp:attachment":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media?parent=6757"}],"wp:term":[{"taxonomy":"emp-category","embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/emp-category?post=6757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}