{"id":6758,"date":"2024-03-11T03:43:55","date_gmt":"2024-03-11T02:43:55","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/sms-mms-message-reports\/"},"modified":"2026-04-29T10:29:44","modified_gmt":"2026-04-29T09:29:44","slug":"sms-mms-message-reports","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/sms-mms-message-reports\/","title":{"rendered":"SMS\/MMS message reports"},"content":{"rendered":"<p>ExpertSender allows you to access detailed statistics on each single SMS\/MMS message you have sent from the platform.<\/p>\n<p>\u00a0<\/p>\n<h3 id=\"how-to-access-an-sms-mms-message-report\">How to access an SMS\/MMS message report?<a href=\"#how-to-access-an-sms-mms-message-report\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>A report on a specific SMS\/MMS message can be opened in two ways:<\/p>\n<ol>\n<li>Through the <em>Reports\u00a0<\/em>section\n<ul>\n<li>Select <strong>Reports\u00a0<\/strong>&gt; <strong>S<\/strong><strong>MS\/MMS Messages<\/strong> from the left-hand navigation. A table with all of the SMS\/MMS messages you have sent will be displayed.<\/li>\n<li>Select the tab with the desired SMS\/MMS message type (newsletter, test or workflow) and click on the subject of the chosen message.<img decoding=\"async\" class=\"fr-fic fr-dib fr-fil fr-bordered\" style=\"width: truepx;\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559653277123-reports_sms_message_EN.png\" \/><\/li>\n<\/ul>\n<\/li>\n<li>Through the <em>SMS\/MMS<\/em><em>\u00a0Messages\u00a0<\/em>interface:\n<ul>\n<li>Select <strong>SMS\/MMS<\/strong><strong>\u00a0<\/strong><strong>Messages &gt; Newsletters<\/strong> from the left-hand navigation.<\/li>\n<li>Select one of the message status tabs (<strong>In progress<\/strong>, <strong>Sent<\/strong>, <strong>Scheduled<\/strong>, <strong>Drafts<\/strong>, <strong>Deleted<\/strong>, <strong>Test<\/strong>, <strong>Paused<\/strong>).<\/li>\n<li>Click <strong>Reports\u00a0<\/strong>next to a message you are interested in:<img decoding=\"async\" class=\"fr-fic fr-dib fr-fil fr-bordered\" style=\"width: truepx;\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1554105466217-reports_sms_mms_message_2_EN.png\" \/><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h3 id=\"detailed-message-reports\">Detailed message reports<a href=\"#detailed-message-reports\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>Afterwards, the following view will be displayed:<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dib fr-fil fr-bordered\" style=\"width: truepx;\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559654143457-report_sms_mess_detailed_EN.png\" \/><\/p>\n<p>The header always contains the subject of the analyzed message (1). The report contains the following data (2):<\/p>\n<ul>\n<li><strong>Sent<\/strong> &#8211; delivered + bounces<\/li>\n<li><strong>Parts sent<\/strong> &#8211; SMS messages longer than 160 characters are, in fact, sent as concatenated simple messages and are later reassembled by the recipient&#8217;s cell phone. This column contains the overall number of message parts calculated on the basis of all sent SMS messages.<\/li>\n<li><strong>Bounces<\/strong><\/li>\n<li><strong>Delivered<\/strong><\/li>\n<li><strong>Clicks<\/strong> &#8211; all clicks, including several clicks by one subscriber<\/li>\n<li><strong>Clickers<\/strong> &#8211; number of unique subscribers who clicked on any link in any message<\/li>\n<li><strong>Unsubscriptions<\/strong><\/li>\n<li><strong>Goals<\/strong> &#8211; the number of times the landing page was reached<\/li>\n<li><strong>Goals value<\/strong> &#8211; the values with which the landing page was achieved<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<div class=\"f-accordion-panel fr-inner\">\n<h2 id=\"clicks-vs-clickers\">Clicks vs. Clickers<a href=\"#clicks-vs-clickers\" class=\"not-prose content-heading-link\">#<\/a><\/h2>\n<p>\u00a0If a user clicks five times on each of two given links, ten <em>clicks\u00a0<\/em>will be counted and one <em>clicker<\/em>.<\/p>\n<\/div>\n<div>\n<p>Note that, unlike in an <a title=\"\" href=\"https:\/\/help.expertsender.com\/emp\/sms-mms-summary-reports\/\">SMS\/MMS summary report<\/a>, you may click on the value under <strong>Clicks\u00a0<\/strong>(see (3) above) to receive more detailed information on clicks in the message.<\/p>\n<\/div>\n<p style=\"display: none;\">ready_for_review<\/p>\n\n\n<p><\/p>\n","protected":false},"author":5,"featured_media":9221,"parent":0,"menu_order":140,"template":"","format":"standard","emp-category":[135],"class_list":["post-6758","es","type-es","status-publish","format-standard","has-post-thumbnail","hentry","emp-category-reports"],"acf":[],"_links":{"self":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es"}],"about":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/types\/es"}],"author":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":3,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6758\/revisions"}],"predecessor-version":[{"id":16902,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6758\/revisions\/16902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media\/9221"}],"wp:attachment":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media?parent=6758"}],"wp:term":[{"taxonomy":"emp-category","embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/emp-category?post=6758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}