{"id":6766,"date":"2024-03-11T03:44:03","date_gmt":"2024-03-11T02:44:03","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/segmentation\/"},"modified":"2024-06-24T13:12:52","modified_gmt":"2024-06-24T12:12:52","slug":"segmentation","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/segmentation\/","title":{"rendered":"Segmentation"},"content":{"rendered":"

Segments are a powerful tool which will allow you to send more relevant content to your subscribers. You may create dynamic segment definitions based on a wide range of purchase and behavioral data.<\/p>\n

Using segments, you can combine mailing lists or split them into smaller groups, select the most active users according to any criteria and adjust your messaging accordingly.<\/p>\n

Managing segments#<\/a><\/h3>\n

To view the list of your segments, select Subscribers\u00a0<\/strong>> Segments\u00a0<\/strong>from the left-hand navigation. Here you’ll find useful information about the available segments: segment ID, the date of the last calculation of the segment and its size at the time of calculation. You may also edit, clone, recount or delete the segment.<\/p>\n

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If you click Recount<\/strong>, ExpertSender recalculates the segment and shows its current size. Note that a segment is automatically recalculated immediately before sending a message to it.<\/p>\n

You can create a new segment based on an existing one by clicking Clone<\/strong>.<\/p>\n

The Usage history<\/strong> will show in which messages this segment was previously used.<\/p>\n

Creating a new segment#<\/a><\/h3>\n

To create a new segment, follow these steps:<\/p>\n

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  1. Select Subscribers\u00a0<\/strong>> Segments\u00a0<\/strong>from the left-hand navigation. Click Create new segment<\/strong>.\n
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    How else can you manage your segments?#<\/a><\/h2>\n

    You may also manage your segment in the following ways:<\/p>\n