{"id":6770,"date":"2024-03-11T03:44:03","date_gmt":"2024-03-11T02:44:03","guid":{"rendered":"https:\/\/help.expertsender.com\/emp\/email-summary-reports\/"},"modified":"2025-08-04T11:43:55","modified_gmt":"2025-08-04T10:43:55","slug":"email-summary-reports","status":"publish","type":"es","link":"https:\/\/help.expertsender.com\/pl\/emp\/email-summary-reports\/","title":{"rendered":"Email summary reports"},"content":{"rendered":"<p>ExpertSender allows you to access detailed information and statistics about all email messages sent from your account.<\/p>\n<h3 id=\"how-to-access-email-summary-reports\">How to access email summary reports?<a href=\"#how-to-access-email-summary-reports\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>To access email summary reports, select <strong>Reports\u00a0<\/strong>&gt; <strong>Email Summary<\/strong> from the left-hand navigation.<\/p>\n<h3 id=\"email-summary-reports\">Email summary reports<a href=\"#email-summary-reports\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>Afterwards, the following view will be displayed:<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii fr-fil fr-bordered\" title=\"Summary Reports\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1559571759309-reports_email_summary_EN.png\" alt=\"Summary Reports\" \/><\/p>\n<p>The report contains the following data:<\/p>\n<ul>\n<li><strong>Sent<\/strong> &#8211; delivered + bounces<\/li>\n<li><strong>Bounces<\/strong><\/li>\n<li><strong>Delivered<\/strong><\/li>\n<li><strong>Opens<\/strong><\/li>\n<li><strong>Unique opens<\/strong><\/li>\n<li><strong>Clicks<\/strong> &#8211; all clicks, including several clicks by one subscriber<\/li>\n<li><strong>Unique clicks<\/strong> &#8211; number of first clicks on any link by any subscriber<\/li>\n<li><strong>Clickers<\/strong> &#8211; number of unique subscribers who clicked on any link in any message<\/li>\n<li><strong>Complaints<\/strong> &#8211; clicks on the <em>Spam\u00a0<\/em>button<\/li>\n<li><strong>Unsubscriptions<\/strong><\/li>\n<li><strong>Goals<\/strong> &#8211; the number of times the landing page was reached<\/li>\n<li><strong>Goals value<\/strong> &#8211; the values with which the landing page was achieved<\/li>\n<\/ul>\n<div class=\"f-accordion-panel fr-inner\">\n<h2 id=\"opens-vs-unique-opens\">Opens vs. Unique opens<a href=\"#opens-vs-unique-opens\" class=\"not-prose content-heading-link\">#<\/a><\/h2>\n<p>If one subscriber opens the same email three times, it will appear in the statistics as three <em>opens\u00a0<\/em>and one <em>unique open<\/em>.<\/p>\n<\/div>\n<div class=\"f-accordion-panel fr-inner\">\n<h2 id=\"clicks-vs-unique-clicks-vs-clickers\">Clicks vs. Unique clicks vs. Clickers<a href=\"#clicks-vs-unique-clicks-vs-clickers\" class=\"not-prose content-heading-link\">#<\/a><\/h2>\n<p>If a user clicks five times on each of two given links, ten <em>clicks\u00a0<\/em>will be counted, two <em>unique clicks<\/em> and one <em>clicker<\/em>.<\/p>\n<\/div>\n<h3 id=\"statistics-charts\">Statistics charts<a href=\"#statistics-charts\" class=\"not-prose content-heading-link\">#<\/a><\/h3>\n<p>For each of the columns indicated in the report, you can see a graph showing the dynamics of this variable over the period of interest.<\/p>\n<p>Up to 5 variables chosen from the list presented above can be displayed on the graph:<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dib fr-fil fr-bordered\" style=\"width: truepx;\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1548844818882-reports_email_sum_5opt_EN.png\" \/><\/p>\n<p>By default, the time axis is grouped by month, if the reporting period is not shorter than a month (see step 1 below). When clicking on a specific value (step 2), the chart displays more granular statistics, grouped by days (step 3), and with the next click (step 4), by hours (step 5):<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-fil fr-bordered fr-dib\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1548845946849-report_email_sum_chart1_EN.png\" \/><\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dib fr-fil fr-bordered\" style=\"width: truepx;\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1548846533325-report_email_sum_chart2_EN.png\" \/><img decoding=\"async\" class=\"fr-fic fr-dib fr-bordered fr-fil\" style=\"width: truepx;\" src=\"https:\/\/help.expertsender.com\/wp-content\/uploads\/2024\/03\/1548846907804-report_email_sum_chart3_EN.png\" \/>To navigate between the monthly, daily, and hourly view, use the <strong>History Back<\/strong> and <strong>History Forward<\/strong> buttons in the top-left corner of the chart.<\/p>\n<p style=\"display: none;\">ready_for_review<\/p>\n","protected":false},"author":5,"featured_media":9300,"parent":0,"menu_order":152,"template":"","format":"standard","emp-category":[135],"class_list":["post-6770","es","type-es","status-publish","format-standard","has-post-thumbnail","hentry","emp-category-reports"],"acf":[],"_links":{"self":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es"}],"about":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/types\/es"}],"author":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":3,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6770\/revisions"}],"predecessor-version":[{"id":15219,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/es\/6770\/revisions\/15219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media\/9300"}],"wp:attachment":[{"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/media?parent=6770"}],"wp:term":[{"taxonomy":"emp-category","embeddable":true,"href":"https:\/\/help.expertsender.com\/pl\/wp-json\/wp\/v2\/emp-category?post=6770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}