Which store metrics are key for estimating recommendation costs?

Recommendation system costs depend directly on traffic and customer engagement in your store.
 
The number of page views and interactions with your store translates into recommendation costs, but more importantly, also into their quality. And the more accurate product suggestions are, the more orders you get.
 
Three key metrics will help estimate the costs of the ECDP recommendation system:

• Page views – show how often customers browse products.
• Active users – tell you about the number of people regularly visiting your store.
• Engaged sessions – measure whether visits lead to specific actions.

How to create an engagement report in Google Analytics 4

1. Instead of checking this data in different places within the GA4 panel, create one comprehensive report:
2. Log into GA4 and select the appropriate account.
3. Go to Life cycle > Engagement > Overview.
4. Click Customize report (pencil icon).
5. Add metrics from the dropdown list:
   • Views from the Page/Screen category.
   • Active users from the User category.
   • Engaged sessions from the Engagement category.
6. Save the report.

This way, you’ll have all the necessary data in one place, ready for estimating recommendation costs.