Optimizing deliverability: now time-stretching email delivery for small subscriber groups! 📧🕒
Stretching the timing of email delivery is a practice that significantly impacts the improvement of message deliverability. It involves gradually increasing the number of sent messages, resulting in a considerable reduction in bounces while simultaneously supporting the IP warming process. 📧📈
The previous minimum sending threshold in ExpertSender, set at 3600 messages, posed a challenge for clients with small subscriber bases. This limitation hindered the establishment of a robust sender reputation and effective IP warming, especially when sending to a limited number of recipients.
With the aim of simplifying this process, we have decided to lower the minimum number of sent messages to 1. 🚀 This change is designed to enable more flexible customization of email delivery to meet the individual needs of our clients.