How to automatically move customer data from forms on your website to ECDP

Your customers share their contact details in different ways – by subscribing to your newsletter, creating an account, or filling out forms to get perks like discount codes or e-books.

You can automate uploading this data to the platform using three methods:

Method 1 – API

How it works: Transfer customer information from any form (custom-made or ExpertSender templates) directly to the platform using API queries. This includes contact details and marketing consents.

Learn more: Find detailed instructions and API documentation in our Clients – API methods article.

Method 2 – forms created using ExpertSender CDP

How it works: Build forms directly in the platform that automatically add new customers and assign selected marketing consents and features.

Learn more: Read our Forms article to discover how to create and configure forms in ECDP.

Method 3 – scraping existing forms

What is website scraping?
Website scraping automatically extracts data from websites. Scraping tools analyze your site’s structure, identify relevant elements, and extract them for further use. Common uses include data analysis, market research, and price monitoring.

How form scraping works: If your website already has a form collecting customer data and marketing consents, we can scrape it using a configured script. When customers submit their information, the script automatically transfers their data and granted consents to the platform.

Getting started: We handle integration individually for each online store since our script needs to adapt to your website’s specific characteristics.

Contact your account manager to discuss this service and indicate which forms you want to scrape.

Each method lets you handle new customer registrations effectively and automatically. Choose the one that gives you the most flexibility while boosting your marketing results.