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Documentation API

Custom events in scenarios 

Custom events help you track specific customer actions that don’t fit standard website behavior patterns. Think of them as your way to monitor unique interactions that matter to your business — whether that’s downloading a specific file, spending time on a product page, or any other action that’s important for your marketing strategy.

How to create a custom event?

You have two options for creating custom events:

  • Right in your scenario – use the Custom event starting point when you’re building your automation.
  • From the events list – click Create new custom event to set it up separately first.

Creating an event in a scenario:

  1. Click the Event field. You will see a dropdown menu appear.
  2. If this is your first custom event, the list will be empty, so click Create new.

Creating an event from the events list:

Find the Create new custom event button above the events table (it’s on the right side). Once you’ve chosen either method, here’s what comes next:

  1. Fill out the event details:
    • Event name – give it a clear, recognizable name.
    • Description – add context so you remember what this tracks.
    • Enable logging – check this if you want to see when this event gets triggered (you’ll find these logs in List of events > Log table).
  2. Click Save.

Your new custom event will show up in the List of events. You’ll need the event ID for your API integration – this is how your system will recognize and track the event.

Event log – see your triggered actions 

Want to see when your custom events are working? Click the Log option in your List of events table (it’s the eye icon in the last column).

This opens a detailed view showing every time your event was triggered:

  • ID – each trigger gets its own number.
  • Created – when the trigger happened.
  • Customer email – who triggered the event.
  • Scenario – which automation used this event (if one event triggers multiple scenarios, each gets logged separately).
  • Details – click here for the full breakdown.

When you open the details, you’ll see two tabs:

  • Information – a summary of the basic trigger data.
  • Data fields – technical details like the exact URL where it happened or transaction amounts.
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