How to add unsubscribe link to your email?

Including an unsubscribe link in emails is considered a best practice in modern email marketing. It allows users to manage their email subscriptions, leading to a better user experience. Additionally, it demonstrates compliance with global and local data protection regulations, such as GDPR.

How does the unsubscribe link work? When clicked, it redirects users to a landing page that confirms their successful opt-out from the newsletter.

In the ExpertSender CDP platform, adding an unsubscribe link to your email creations is simple. It also directs your users to an opt-out landing page.

Let’s start with the latter.

Landing pages – where does the unsubscribe link redirects your users?

With the ExpertSender CDP platform, the unsubscribe link can transfer your users to two destinations:

1. Your own landing page. For example, www.myonlinestore.com/unsubscribe-confirmed. You can add this link before or while preparing the email message.
2. System landing page. If you don’t have your own landing page, you can use a simple, pre-designed confirmation page that is ready to use.

To add your own landing page for the email opt-out situation, follow these steps:

1. Go to Settings > Landing pages > Unsubscription pages.
2. In the Successful unsubscribe section, add the URL address of your unsubscribe landing page. This will be the default landing page for all your email messages, with an unsubscribe link.
3. Alternatively, you can add the landing page in the email editor. Go to Recipients, and scroll down to the Unsubscribe landing page section. This allows you to create a unique landing page specifically for an individual email message.

Why should I add a landing page in the editor when it’s already been added in Settings?

This is because of the order in which we direct email subscribers. Here’s how it works:

1. First, users are directed to the URL address you added in the Unsubscribe Landing Page section of the email editor. Use this setting if you want to add a unique landing page designed solely for one email message or campaign.
2. If this field is empty, the subscribers will be director to the landing page you added in the Settings > Landing pages > Unsubscription pages > Successful unsubscribe. This page will be used as the default landing page for all your email messages with an unsubscribe link.
3. If this field is also empty, the subscribers will be directed to the system landing page.

How to add an unsubscribe link to an email message?

To add an unsubscribe link to your email message, follow these steps.

Decide on the form of the unsubscribe link. It can be:

1. A standard link
2. A button.

Add a standard unsubscribe link

1. In the email editor, go to Content section.
2. In the setting panel on the left, click Content.
3. Go to Block section.
4. Drag and drop the Text block to the working space.
5. Enter the text you want to act as the unsubscribe link.
6. Double-click the text to highlight it.
7. In the text edit toolbar above the working space, click the Change link icon.
8. In the edit menu on the left, go to the Link section and expand the dropdown menu.
9. Choose Unsubscribe link. A dynamic content code will appear next to the Unsubscribe link label. Do not edit or remove the code; otherwise, the link will not work.
10. Style the link to your liking.

Done

Add the unsubscribe link as a button

1. In the email editor, go to Content section.
2. In the setting panel on the left, click Content.
3. Go to Block section.
4. Drag and drop the Button block to the working space.
5. Click the button to enable edition.
6. In the edit menu on the left, go to the Link section and expand the dropdown menu.
7. Choose Unsubscribe link. A dynamic content code will appear next to the Unsubscribe link label. Do not edit or remove the code; otherwise, the link will not work.
8. In the Label section, enter the text that will appear on the button.
9. Continue styling the button to your liking.

Your button with the unsubscribe link is ready!