Preference Center

The Preference Center lets your customers control how they hear from you. It’s a simple page where they can update their information and choose which types of communication they want to receive. This tool helps you collect valuable insights about your audience’s interests and communication preferences while giving them control over their experience with your brand.

Your customers access this page through a link in your emails, and you decide exactly what information and options appear there.

Setting up your Preference Center in two steps

Getting your Preference Center ready is straightforward:

1. First, select which customer attributes and communication consents you want to display.
2. Then add a link to the Preference Center in your emails.

Let’s walk through each step.

Choosing customer attributes to display

Navigate to Settings > Landing pages in the side menu, and select the Preference Center tab. You’ll see two tables on this page.

The first table shows all available customer attributes in your system – both default ones and any custom attributes you’ve created.

Here’s how to customize which attributes appear:

• Use the checkboxes in the first column to select which attributes to display.
• Rearrange their order using the = drag and drop icon.
• Review the attribute details in the table:
  • Name – the system name (click to edit).
  • Display name – what your customers will see (edit using the pencil icon).
  • Type – whether it’s a system attribute or a custom one.
  • Edit – opens options to customize the attribute.

If you don’t set a custom display name, customers will see the original attribute name instead.

Customizing an attribute

When you click Edit, you can:

• Change how the attribute appears to customers.
• Toggle whether it shows up in the Preference Center at all.

Just click Save when you’re finished making changes.ts section.

Managing communication consents

The second table works similarly, but controls which communication permissions your customers can manage. For each consent:

• Select which ones to include and arrange their order with the = icon
• Review their details:
  • Name – system name (click to edit).
  • Display name – customer-facing name.
  • Type – whether it applies to all communications or specific channels.
  • Edit – opens customization options.

Changes you make here automatically sync with your Settings > Consents section.

Don’t forget to save your changes!

Customizing consent

When editing a consent, you can:

• Update its system name.
• Change what customers see in the Preference Center.
• Add a helpful description.
• Set whether it’s required for email communications.
• Control whether it appears in the Preference Center.

Save your changes when you’re done.

How to add a link to the Preference Center to your email content?

The link to the Preference Center is usually placed in the email footer. You can find a detailed description of how to do this in the article: How to add a Preference Center link to your email?