Personalization tags allow you to include fully personalized content in your messages. You may use the following data in this way:
- data specified in system fields (first name, surname, email, domain family, etc.)
- data specified in custom fields (gender, patronymic, name of personal manager and any other data that you store)
- subscription details (date, time, IP address)
- geographical location (determined by IP address)
- system links (subscription manager, unsubscribe link, link to view the web version of the message, confirmation link)
- date of message delivery
- information about the list of subscribers
- segment information
- information about the current message
- information about the sender
Including personalized information resonates with your customers and lets you establish a more intimate connection with them. Furthermore, it leads to more engagement from your subscribers.
Personalization tags have multiple uses, and which tags are available
The following list contains all personalization tags available on the platform. However, please note that not all of them will be useful in all contexts. For instance, *[message_id]* is useless in the Execute code workflow event.
System Fields
| Tag | Description | Example |
|---|---|---|
| *[subscriber_id]* | Subscriber id | 1828 |
| *[subscriber_email]* | Subscriber email address | user@example.com |
| *[subscriber_email_md5]* | Subscriber email MD5 hash | b58996c504c5638798eb6b511e6f49af |
| *[subscriber_domainfamily]* | Subscriber’s email domain family | Gmail, Yahoo, Outlook.com, AOL… |
| *[subscriber_firstname]* | Subscriber name (as it appears in the field) | John |
| *[subscriber_firstname_capitalized]* | The first name of the subscriber in the standard form (with the first letter capitalized) | Helen (even if the value of the field is HELEN) |
| *[subscriber_lastname]* | Subscriber’s last name (as it appears in the field) | Smith |
| *[subscriber_lastname_capitalized]* | The last name of the subscriber in the standard form (with the first letter capitalized) | Jones (even if the value of the field is JONES) |
| *[subscriber_name]* | Subscriber’s first and last name (the tag combines *[subscriber_firstname]* and *[subscriber_lastname]*) | John Smith |
| *[subscriber_vendor]* | The source of subscriber data | landing_1 |
| *[subscriber_trackingcode]* | Tracking code | popup_form_1 |
| *[subscriber_last_activity]* | The date and time when the subscriber was last active | 07/20/2018 2:20:58 PM |
| *[subscriber_last_message]* | The date and time of the last message sent to the subscriber | 07/14/2018 6:00:10 PM |