Personalization tags allow you to include fully personalized content in your messages. You may use the following data in this way:
- data specified in system fields (first name, surname, email, domain family, etc.)
- data specified in custom fields (gender, patronymic, name of personal manager and any other data that you store)
- subscription details (date, time, IP address)
- geographical location (determined by IP address)
- system links (subscription manager, unsubscribe link, link to view the web version of the message, confirmation link)
- date of message delivery
- information about the list of subscribers
-
segment information
- information about the current message
- information about the sender
Including personalized information resonates with your customers and lets you establish a more intimate connection with them. Furthermore, it leads to more engagement from your subscribers.
Personalization tags have multiple uses, and which tags are available
The following list contains all personalization tags available on the platform. However, please note that not all of them will be useful in all contexts. For instance, *[message_id]* is useless in the Execute code workflow event.
System Fields
| Tag | Description | Example |
|---|
| *[subscriber_id]* | Subscriber id | 1828 |
| *[subscriber_email]* | Subscriber email address | user@example.com |
| *[subscriber_email_md5]* | Subscriber email MD5 hash | b58996c504c5638798eb6b511e6f49af |
| *[subscriber_domainfamily]* | Subscriber’s email domain family | Gmail, Yahoo, Outlook.com, AOL… |
| *[subscriber_firstname]* | Subscriber name (as it appears in the field) | John |
| *[subscriber_firstname_capitalized]* | The first name of the subscriber in the standard form (with the first letter capitalized) | Helen (even if the value of the field is HELEN) |
| *[subscriber_lastname]* | Subscriber’s last name (as it appears in the field) | Smith |
| *[subscriber_lastname_capitalized]* | The last name of the subscriber in the standard form (with the first letter capitalized) | Jones (even if the value of the field is JONES) |
| *[subscriber_name]* | Subscriber’s first and last name
(the tag combines *[subscriber_firstname]* and *[subscriber_lastname]*) | John Smith |
| *[subscriber_vendor]* | The source of subscriber data | landing_1 |
| *[subscriber_trackingcode]* | Tracking code | popup_form_1 |
| *[subscriber_last_activity]* | The date and time when the subscriber was last active | 07/20/2018 2:20:58 PM |
| *[subscriber_last_message]* | The date and time of the last message sent to the subscriber | 07/14/2018 6:00:10 PM |
Custom fieldsTags for custom fields are created as follows: *[subscriber_attribute_name]*, where name is the name of the custom field.
Subscription Details| Tag | Description | Example |
|---|
| *[subscriber_signup_ip]* | Subscriber IP at the time of subscription | 192.168.23.123 |
| *[subscriber_signup_date]* | Subscription Date | 12/07/2015 |
| *[subscriber_signup_time]* | Subscription Time | 12:44:56 |
| *[subscriber_signup_datetime]* | Subscription Date and Time | 12/07/2015 12:44:56 PM |
Geographical location (based on IP address)| Tag | Description | Example |
|---|
| *[subscriber_geocountry]* | Subscriber’s country | Germany |
| *[subscriber_geostate]* | Subscriber’s state/region | Bavaria |
| *[subscriber_geocity]* | Subscriber’s city | Munich |
| *[subscriber_geozipcode]* | Subscriber’s ZIP Code | 81234 |
System links| Tag | Description | Example |
|---|
| *[link_preferencecenter]* |
Preference center link | https://clics… |
| *[link_unsubscribe]* | Unsubscribe link | https://clics… |
| *[link_unsubscribe_multiple_lists_x_yy_zzz]* |
Unsubscribe link for several lists (x, yy, zzz — ID sheets of subscribers. You can specify any number of IDs, separated by an underscore — «_») | https://clics… |
| *[link_viewinbrowser]* | Link to the web version of the message | https://clics… |
| *[link_confirm]* | Subscription confirmation link (only for confirmation emails) | https://clics… |
Delivery date| Tag | Description | Example |
|---|
| *[message_day]* | The day of the month on which the message was sent (number) | 28 |
| *[message_dayofweek]* | The day of the week on which the message was sent | Thursday |
| *[message_shortdate]* | Short date when the message was sent | 09.28.2015 |
| *[message_longdate]* | Full date when the message was sent | September 28, 2015 |
| *[message_month]* | The month in which the message was sent | November |
| *[message_monthnumber]* | The month in which the message was sent (number) | eleven |
| *[message_year]* | The year in which the message was sent | 2015 |
Information about the list of subscribers| Tag | Description | Example |
|---|
| *[list_name]* | The name of the list | subscribers_daily |
| *[list_friendly_name]* | The friendly name of the list | Daily Digest |
| *[list_id]* | List ID | 72 |
Segment Information| Tag | Description | Example |
|---|
| *[segment_name]* |
Segment name | subscribers_france_female |
| *[segment_id]* |
Segment ID | 123 |
Message Information| Tag | Description | Example |
|---|
| *[message_id]* | ID of the message | 123 |
| *[message_guid]* |
GUID of the message | 6F9619FF-8B86-D011-B42D-00CF4FC964FF |
| *[message_subject]* | Subject of the message | New promotion only until the end of the week! |
| *[message_version_id]* | ID version of the message (for a split test) | 6263 |
Sender Information| Tag | Description | Example |
|---|
| *[sender_fromemail]* | Sender email address (from the From field) | sender@domain.com |
| *[sender_fromname]* | Sender name | Henry Jones |
| *[sender_replytoemail]* | Email address for replies | replyto@domain.com |
| *[sender_replytoname]* | Name for replies | Harry Black |
| *[sender_id]* | Sender account id | 1028 |
The physical address of the sender (depends on the business unit settings or the settings of the subscriber list)| Tag | Description | Example |
|---|
| *[customer_city]* | Sender’s city | Munich |
| *[customer_company]* | Sender’s company | ExpertSender |
| *[customer_country]* | Sender’s country | Germany |
| *[customer_state]* | Sender’s state/region | Bavaria |
| *[customer_street]* | Sender’s street | 1600 Pennsylvania Avenue |
| *[customer_street2]* | Extra location | BC «Pyramid» 3rd floor, of. 324 |
| *[customer_zip]* | Sender index or ZIP | 125167 |
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