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Web Module reports: websites

ExpertSender Web Module allows you to access detailed information and statistics about all traffic and events on the websites connected with the system.

How to access website reports?#

To access website reports, select Reports > Websites from the left-hand navigation.

Website reports#

Afterwards, the following view will be displayed:

The reports contains the following data:

  • Visits — the number of page views
  • Bots — the number of page views done by bots
  • Bounces — the number of visits which did not last long enough to be classified as sessions
  • Sessions — the number of full-fledged user sessions. A session is a group of user interactions taking place within a given time frame (by default, sessions end after 30 minutes of inactivity). 
  • Events — the number of messages sent by retargeting
  • Sales — the total value of sales related to ExpertSender Web Module activity on this website
  • Related transactions — the number of transactions which were related to ExpertSender Web Module activity
  • Related sales — the amount generated by the transactions related to ExpertSender Web Module activity

Note that it is possible to group the data by date, month, website, visitor type, and currency.

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