ELSE

<if condition="SubscriberGeoCountry == 'US'">
<p>Special offer for USA: 10% off!</p>
</if>
<else if="SubscriberGeoCountry == 'GB'">
<p>Special offer for United Kingdom: 15% off!</p>
</else>
<else>
<p>Special offer for you: 5% off!</p>
</else>

<if condition="SubscriberFirstname == '' ">
      Hi!
</if>
<else>
  Hey *[subscriber_firstname_capitalized]*,
</else>