Web Push message reports

ExpertSender allows you to access detailed statistics on each single Web Push message you have sent from the platform.

How to access a Web Push message report?

A report on a specific Web Push message can be opened in two ways:

1. Through the Reports section:
   • Select Reports > Web Push messages from the left-hand navigation. A table with all of the Web Push messages you have sent will be displayed.
   • Select the tab with the desired type (newsletter or a workflow message) and click on the subject of the chosen Web Push notification.
2. Through the Web Push Messages interface:
   • Select Web Push Messages > Newsletters from the left-hand navigation.
   • Select one of the message status tabs (In progress, Sent, Scheduled, Drafts, Deleted, Paused).
   • Click Reports next to a message you are interested in.

Detailed message reports

Afterwards, the following view will be displayed:

The header always contains the subject of the analyzed message (1). The report contains the following data (2):

• Sent – delivered + bounces
• Bounces – in Web Push, a bounce is each 4XX server response other than 410 (which means unsubscription)
• Delivered
• Opens
• Unique opens
• Clicks – all clicks, including several clicks by one subscriber
• Unique clicks – number of first clicks on any link by any subscriber
• Clickers – number of unique subscribers who clicked on any link in any message
• Unsubscriptions – the number of 410 server responses
• Goals – the number of times the landing page was reached
• Goals value – the values with which the landing page was achieved