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In this article, you will learn how to create an email message from scratch, plan email delivery to your targeted audience and track their responses and reactions to your content.

Let’s start with the statistics.

Email – dashboard

To access a list of emails and general email statistics, go to Campaigns > Email.

All emails are sorted in a grid table, which can be also filtered by email statuses listed above it:

  • All – displays all emails created in the platform, regardless of their statuses, except for email messages used in scenarios.
  • In progress – displays all email messages being sent at this moment. This includes scheduled messages and messages sent immediately. Scheduled messages are sent by throttling, so they can be delivered in a automatic or defined time span.
  • Draft – includes emails that are under construction.
  • Scheduled – contains a list of emails scheduled for delivery. They can’t be edited, but you can change their status to Draft by clicking the Pause icon.
  • Sent – contains all messages sent to the recipients. They cannot be edited or deleted.
  • Paused – displays messages paused for any reason, such as a typo or faulty linking. You can only edit the content of a paused message; the rest of the settings cannot be changed.
  • Deleted – here, you will find all discarded emails, with an option to restore them.

The tables in the Scheduled and Draft statuses show basic email data. Other statuses include tables showing:

  1. ID – message identifying number.
  2. The email subject.
  3. Attachment (a paperclip icon) – for messages that include, for example, a PDF file.
  4. Sent date – date and time of sending the message according to the time zone of your account.
  5. Sent – the number of emails sent.
  6. Opened – the number of opened messages in relation to total messages delivered,
  7. Clicked – the number of messages clicked in relation to total messages delivered,
  8. CTOR – the number of messages clicked in relation to total messages opened.
  9. Bounced – the number of messages bounced in relation to total messages sent.
  10. Unsubscribed – the number of unsubscribed messages in relation to total messages delivered.
  11. Actions to perform on the emails:
    • Preview – displays an email preview.
    • Edit – enables content edition.
    • Activate – runs or re-runs an email message.
    • Pause – stops email delivery.
    • Restore – restores the message to the previous status.
    • Duplicate – creates a copy of an email.
    • Reports – directs to the detailed report section for a chosen email message.
    • Delete – discards a chosen email.

There is a quick search option above each grid table. It enables filtering messages by their statuses, email addresses, subjects, segments, and others. You can use multiple filters at once.

Also, all data presented in the grid tables can be sorted by columns in both descending and ascending order. Click the column header to enable sorting. An arrow will appear that indicates the sorting direction.

Use the page browsing tool located under the table to access all email statistics. To adjust the number of rows displayed in the table, use a row picker with fixed values: 10, 20, 50, 100.

Email messages reports

To access a report for a chosen email message, search for this message in the grid table and click the Reports icon.

In a new window, you will find a set of email metrics.

In the top panel, you will find the email subject and date range for which the data is displayed. You can also preview the email creation by clicking the Preview message button.

Below the panel, you will find three mail email metrics:

  • Revenue generated by this email message,
  • Unique open rate against total open rate – shows how many messages counted unique opens against all opens, including repetitive opens of the same message.
  • Unique click rate against total click rate – shows how many messages counted unique clicks against all click, including multiple clicks of the same message.

The next set of five metrics reports on:

  • Sent – the total number of email addresses to which the email was sent.
  • Delivered – the rate of successfully delivered email out of the total messages sent.
  • Click to Open Rate – the rate of clicked emails out of the total opened emails.
  • Bounced – the rate of bounced emails out of the total emails sent.
  • Unsubscribed – the rate of unsubscribed emails out of the total delivered emails.

No report can do without charts, as visual representation of data speaks louder than a table filled with digits.

The chart on the left represents the recipient’s reaction to an email within a given timespan.

You can analyze:

  • The number of message opens – Y-axis on the left.
  • The number of clicks on links – Y-axis on the right.
  • The number of placed orders.
  • Time in which openings, clicks, and orders occurred – X-axis.

The chart on the right represents a timeline of email message delivery along with recipients behavior.

You can easily spot the recipients’ peak interest in your message. Switch between the Opened and Clicked view using a switch located above the chart.

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