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Web Tracking 

The Web Tracking section is the management center for websites that you monitor using ExpertSender and product catalogs. 

Websites

In this tab, you can add all websites or online stores where you want to track your customers’ behavior to be processed in ExpertSender. 

The pages you add are presented in the form of a table with the following columns: 

  • ID – Ordinal number. 
  • Name – The name of the website – it does not have to be the same as the domain name. 
  • Status – Indicates whether the tracking code added to the page is working. 
  • URL – Displays the domain address. 
  • Language – Indicates the language of the given page. 
  • Actions you can perform on a given page: Browse product catalog, Add tracking code, Activate tracking, Deactivate, Edit and Delete. 

Create new website

  1. Click the Create new website button located above the table, on the right-hand side. 
  1. In the Name field, enter the name of the website – it does not have to be the same as the domain. 
  1. In the URL field, enter the website address. 
  1. In the Description field, enter additional data to describe the page. This field is optional. 
  1. In the next field, select site language. 
  1. In the last step, decide whether the database of products from your online store (product catalog) is to be built automatically or manually: 
    • Activate self-building product feed – select this option if you want product data to be collected and transferred to ExpertSender automatically, using a tracking script added during your account configuration. 
    • Overwrite products added through import (of a product feed) – select this option if you want the tracking script to overwrite information about products added or updated during product catalog import. 
  1. Click Save. 
  1. If you do not want to save your entries, click the Close button in the upper right corner. 

Adding a tracking code to the website

Data from your websites is obtained and sent to ExpertSender using a script. 

You need to place this script in your website code. We explained how to do this in the article: Configuring the web tracking channel. 

Each website you add is assigned a unique script. This simplifies the process of distinguishing data from different websites and presenting it clearly in the statistics.

Product feeds

In this section you can add product feeds for all pages and manage catalogs you have already created. 

The pages’ product catalogs are displayed in the form of a simple table with the following columns: 

  • ID – directory identification number. 
  • Name – a name indicating which store a given product feed is assigned to. 
  • Website – the website name and ID number from the Websites tab. 
  • Status – indicates whether the tracking code added to the page is working and collecting product information. It displays one of the following: active, deleted, inactive. 
  • Type – the type of feed: built automatically or imported from a specific file format: Google Merchant (RSS 2.0, Atom 1, CSV), custom versions of XML, JSON or CSV files. Creating a product catalog [URL] 
  • Currency – the currency in which prices are given in the product feed. 
  • Column with actions to be performed on product feed files: Details, Download history, Activate, Deactivate, Edit, Download outside schedule, Delete. 

You can build your product feed in ExpertSender in two ways: 

  • Automatically – all product pages visited by customers are automatically added to ExpertSender via tracking code. 
  • By yourself, importing the product catalog from a file. 

In both cases, it is necessary to configure the Web Tracking channel. 

You can only create one product feed for each online store you manage in ExpertSender. You will find instructions for automatic and manual creation of feeds in the article: Creating a product feed.

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