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Scenario statistics and email content reports 

Want to see how your scenarios and email content are performing? You can find detailed statistics in:

  1. Scenarios – look for the Statistics icon in the last column.
  2. Content – find the Reports icon in the last column of the following content tabs:
    • Email
    • SMS
    • Web push

Scenario statistics

To view scenario statistics, go to your Scenarios table and click the Statistics next to the scenario you want to analyze.

The scenario statistics page shows your data in two main sections:

  1. Performance summary at the top This panel gives you a quick snapshot of how your scenario is doing:
    • Revenue – total revenue generated from this scenario (shown in unit’s default currency).
    • Orders – how many orders customers placed while in this scenario.
    • Entered – number of customers who started the scenario.
    • Inside – customers currently moving through the scenario.
    • Removed – the number of customers removed from the scenario once you have stopped it. The customers can also be removed depending on the scenario settings, such as placing an order or a website visit.
    • Completed – customers who made it all the way through the scenario.
  2. Visual scenario flow diagram. Below the summary, you’ll see a diagram of your scenario design with live customer flow data. Click on any stage to view its settings. The diagram includes a helpful animation showing how customers move through your scenario. Before each stage, you can see:
    • How many customers entered that stage.
    • What percentage of customers from the previous stage moved into the current segment.

Scenario versioning

You can edit active scenarios without losing your data. Every time you add, delete, or change an element, the system creates a new version of your scenario.

This means you can track exactly what changed and when it happened. Perfect for understanding which tweaks improved your results. You’ll find the version selector in the top panel of your report. Each version shows the date range when it was active.

You can set custom date ranges instead. Once you pick your dates, the diagram, and statistics update automatically to show data from that specific timeframe.

Content statistics

In each content tab, you will find basic statistics that reflect the content performance.

Email contents

Go to your Email content tab and click the Reports icon next to the content you want to analyze.

The following marketing metrics will visualize how this email is performing:

  • Revenue – money generated specifically from this email (in your default currency).
  • Unique open rate – recipients who opened the email at least once. If someone opens it three times, it still counts as one unique open.
  • Unique click rate – recipients who clicked at least one link in the email.
  • Sent – total number of emails sent.
  • Delivered – percentage that reached inboxes, excluding bounced emails.
  • Click to open rate (CTOR) – the percentage of recipients who opened the message and clicked at least one link.
  • Bounced – emails that couldn’t be delivered.
  • Unsubscribed – The percentage of recipients who opted out after receiving this email.

The timeline view shows recipient behavior over time for this email content. You can track:

  • Message opens (left vertical axis).
  • Link clicks (right vertical axis).
  • Completed orders.
  • When these actions happened (horizontal axis).

The right chart illustrates daily and hourly behavior patterns. This shows when your email gets the most engagement. This helps you understand the best times to send similar content in the future. Use the slider at the top to switch between the view for message clicks and opens.

SMS contents

You can analyze text messages used in your scenario with the following metrics:

  • Revenue – the money generated from this SMS.
  • Sent – total number of messages sent.
  • Clicked – the number of messages opened by the recipients.
  • Bounced – the messages that didn’t reach the recipients’ inbox.

Web push contents

The following marketing metrics for web push contents in Web push contents tab:

  • Bounced – the percentage of notifications that didn’t reach the recipients who revoked their consents or were inactive.n see the daily and hourly distribution that shows you when your message had the most opens or clicks. Use the slider at the top of the chart to switch between the available options. 
  • Revenue – the total value of sales generated from web push notification used in a scenario.
  • Sent – the total number of notifications sent, including delivered and bounced notifications.
  • Views – the number of notifications viewed by the recipients.
  • Clicked – the total number of clicks on notifications, including links, buttons, and images clicks.
  • Bounced – the percentage of notifications that didn’t reach the recipients who revoked their consents or were inactive.
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