Handling custom subscriber properties

Dynamic Content offers methods of manipulation custom property values that you have assigned to your subscribers. It is possible to:

• Display custom property values in email (as an alternative to simple personalization tags)
• Use custom property values in logical statements
• Check if subscriber has a particular custom property set
• Automatically change custom property values when an email is sent to subscriber
• Automatically change custom property values when subscriber click a link in received email
• Retrieve all Data Fields names