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IdoSell – how to fill in missing e-commerce events

To use marketing automation in ECDP effectively, you need to implement Enhanced E-commerce events according to the GA4 specification. You’ll find a detailed description in the data layer implementation guide.

Support from IdoSell

IdoSell has a built-in integration with Google Analytics 4 and Google Tag Manager. Some Enhanced E-commerce events work right after installation, but certain templates don’t send all e-commerce events correctly. Missing data means you don’t see the full picture of customer behavior – making it harder to create effective marketing automation.

ECDP script that fills in missing data

We’ve prepared a script that captures missing events and data:

  • product views.
  • cart additions.
  • cart updates.
  • checkout initiation.
  • transaction completion.

What this means for you:

  • You see the complete purchase path for each customer.
  • You can create automations based on specific behaviors (like abandoned cart reminders).
  • The script works alongside your existing GA4 integration – no need to change your current setup.

H2: How to add the file to IdoSell?#

To implement the integration:

  1. Download the script. You’ll receive the ecdp_idosell.xml file from us. Save it to your computer.
  2. Log in to your IdoSell admin panel.
  3. Go to Store > Optimization and Functionality > Custom HTML/JS add-ons.
  4. Select Import ICF campaign.
  5. Upload the file we sent you (ecdp_idosell.xml).
  6. Save changes and publish the configuration.
  7. After uploading the campaign, click Edit add-ons. Make sure all add-ons are active as shown in the image below.
  8. Done – the script will start collecting data immediately after publishing. You’ll see the first events in ECDP within a few minutes.

What to check after implementation

24 hours after implementation:

  • Go to ECDP and check if e-commerce events (like view_item, add_to_cart) appear in contact profiles.
  • Go through a test purchase path in your store and verify that all actions are being tracked.
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