Shoper – syncing orders, customers, and marketing consents

To enable data transfer from Shoper to ECDP, create a webhook that will pass information about customers, subscribers, and orders.

Data scope handled by the webhook

The ECDP webhook handles the following events:

Orders:

• creating a new order.
• editing an order.
• confirming payment.
• changing order status.
• deleting an order.

Customers:

• creating a customer.
• editing customer data.
• deleting a customer.

Subscribers (marketing consents):

• adding a subscriber.
• editing subscriber data.
• deleting a subscriber.

Creating a webhook in Shoper panel

1. Log in to your Shoper admin panel.
2. Go to Add-ons and integrations > Webhooks.
3. Click the Add webhook button.
4. Fill in the fields according to the instructions below:
   • URL address – the address provided by the ExpertSender team.
   • Format – JSON.
   • Status – active / enabled.
5. In the Events section, select all of the following:
   • order.create.
   • order.edit.
   • order.paid.
   • order.status.
   • order.delete.
   • client.create.
   • client.edit.
   • client.delete.
   • subscriber.create.
   • subscriber.edit.
   • subscriber.delete.
6. Save the webhook and inform the ExpertSender team that it’s running to complete the configuration.

A correctly configured webhook looks like this:

Webhook ready – what’s next?

Once you’ve created the webhook, data from your store will automatically flow into ECDP. You can use it to create campaigns based on actual purchases and customer behavior.