Terms and conditions – a mode for sending business messages

Besides newsletters and A/B tests, ECDP lets you send business-related messages. This mode was created for sending terms and conditions, changes in sales policies, and administrative information necessary to run your store.

How is this mode different from regular newsletters?

You don’t need recipient consent – you can send a message to all customers in your database.
No unsubscribe link – messages in this mode don’t include an option to opt out. If a customer tries to unsubscribe (for example, through an old link), they’ll see an error message. The system will ignore this attempt and won’t change the consent status in the database.
Different billing – you pay according to the CPM rate (cost per 1000 sent messages) specified in your contract with ExpertSender, not for the number of consents in your database.
Requires activation – your account manager enables access to this mode after including this option in your contract.

Creating a message in “Terms and conditions” mode

In the Campaigns > Email section, click Create email.
From the list, select Terms and conditions.
Enter settings and add content in the editor tabs:
- In the Content tab, don’t add an unsubscribe link.
- If you want to attach a file, like a PDF with terms and conditions, use the Attachments option available in the top toolbar.
- In the Recipients tab, select a customer segment or check Send to all customers.
In the Summary section, review the message preview and all settings. If the system detects an unsubscribe link, you’ll see an error message.
When the message is ready, click Send.

Can I change the message mode while creating it?

No. Once you select a mode, you can’t change it – even when duplicating a message. This is because different modes have different editor options.

If you want to create a regular newsletter, go back to Campaigns > Email and click Create email, then select the appropriate Email mode.