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Adding order and product attributes 

Attributes are pieces of data that describe the products in your store and the orders your customers place. Here’s how they help you: 

  • You can create precise customer segments.
  • You can learn about customer purchasing preferences – available in the Customer 360 panel.
  • You can see the details of customer orders – available in the Orders reports. 

In ECDP we use two types of attributes: 

  • System attributes – built-in general order and product attributes. 
  • Custom attributes – unique order and product attributes that you can add in the platform. 

You can add custom order and product attributes before importing data from a file or when you want to add order information to the platform via the API.

Order system attributes

In ECDP you will find following system attributes that relate to order data:

  • Order ID
  • Order date
  • Order value
  • Currency
  • Website ID
  • Customer email

Product system attributes

And here is a list of system attributes related to product data:

  • Product ID
  • Product name
  • Product price
  • Product quantity
  • Product URL
  • Product image URL
  • Product category
  • Return quantity

Create custom order and product attributes 

You can create product and order attributes in the Settings section, in the Orders subsection. 

To create a custom order attribute: 

  1. Go to the Order attributes tab. 
  1. Click the Add order attribute button. 

To add a new custom product attribute: 

  1. Go to the Product attributes tab. 
  1. Click the Add product attribute button. 

The next steps for creating product and order attributes are identical. 

After clicking the button, a new window will open with fields you need to complete. In the Name field, enter a unique name for the attribute that will easily distinguish it from others. 

  1. In the Type field, select the data type specific to this attribute. Choose from the available options: 
    • String –a sequence of characters like order status or delivery method. Maximum 256 characters.
    • Text – text information up to 2048 characters like browser type, operating system, product color, brand, or category. The text data type is not included in segmentation.
    • Number – any whole number, like average monthly orders. The value range for this data type is from -2 147 483 648 to 2 147 483 648.
    • Money – numerical values in currency format, like average order value. The value ranges from -999 999 999,99 to 999 999 999,99.
    • Date – date information, like first order date.
    • Date and time – precise date and time stamps.
    • Single select – predefined options like loyalty card types,.
    • Yes/no – checkbox for binary information like free delivery eligibility.
    • URL – web addresses up to 256 characters long.
  2. In the Description field, enter additional information about the attribute, e.g., in what situation it should be used, for which product segment or promotional campaigns it was created. 
  3. Click Save. The new attribute is now ready and will appear in the table. 
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